DoStuff Media

My Lollapalooza Lineup

admin — Mon, 20 Apr 2009 21:26:52 +0000

DoStuff Media is responsible for the creation of 2009.Lollapalooza.com, a groundbreaking festival website that is setting the bar for how festivals market themselves by building community on social networks. The site is designed to allow users to share their enthusiasm about the festival with their friends, inspiring conversations and ultimately selling more tickets for less.

The site allows users to login using either their email address or their Facebook account, browse through bands they want to see, pick their lineup, and send messages back to their Facebook/Twitter/Myspace communities: ”Jimmy is picking his Lollapalooza Lineup, you shoud too!”

Users can see what bands their friends like, and easily share their picks with others. Users are also encouraged to embed a widget with their personal lineup on their profile page, so they can share with the world their enthusiasm about the festival and the bands they look forward to seeing.

Do512.com – What To Do In Austin

scottkowens — Mon, 20 Apr 2009 21:26:32 +0000

Do512 is a community events and entertainment guide for ”What to Do in Austin.“ It’s where you go to find out What’s Going on and Who’s Going. Since its launch in October 2006, Do512 has grown to be #1 event calendar for over 70k Austinites per month.

Enough blabbin’ – Just go check it out Do512.com

Telluride Film Festival

scottkowens — Mon, 20 Apr 2009 21:25:26 +0000

In 2008, Dell contracted DoStuff Media to design a widget for the Telluride Film Festival, and to manage communication with a network of over 300 independent film blogs. This widget was embedded on over 150 blogs and social networking profiles, and received over 500,000 targeted impressions in 30 days leading up to the festival.

Austin City Limits 2008

scottkowens — Mon, 20 Apr 2009 21:25:20 +0000

DoStuff Media designed the official widget of ACL Festival 2008. Users were encourage to pick their lineup and share their picks by embedding their personal schedule on their Myspace/Facebook page or blog. In just 3 weeks, 2800 of these widgets were embedded by festival-goers, and the widgets received over 350,000 impressions.

SPI Fest 2008

scottkowens — Mon, 20 Apr 2009 21:24:46 +0000

DoStuff Media was responsible for developing and executing traditional and social media strategies for SPI Music Fest 2008, including:

Creating the SPI Festival Widget, and the strategy of spreading the widget throughout social networks.
Development and execution of state-wide media plan, including online, print, radio, TV, and outdoor campaigns.
Creation and execution of promotions and special events.

The Domino Effect

scottkowens — Mon, 20 Apr 2009 21:24:44 +0000

DoStuff Media is responsible for the social media strategy and execution for the Domino Effect, a star-studded tribute concert celebrating the life and influence of rock and roll legend Fats Domino. This event will feature BB King, Chuck Berry, Little Richard, Wyclef Jean, Taj Mahal, Keb’Mo, Junior Brown, and more.

Services include:

Creation and marketing strategy for the Domino Effect Widget
Building community on Myspace, Facebook, Twitter
Blogger PR
Managing Google and Facebook ad campaigns

Sturgis Bike Week

scottkowens — Mon, 20 Apr 2009 21:23:58 +0000

DoStuff Media was contracted by Rozone Productions to promote the Rock’n The Rally concert series during the Sturgis Motorcycle Rally in Sturgis, SD in 2008, the largest motorcycle rally in the US. The artists performing included KISS and Kenny Chesney. This strategy involved creating an executing a multi-media ad campaign in 8 states, managing and building community on multiple social networks, Blogger PR, producing promotional events, developing media partnerships, and managing street teams. Bikers were encouraged to embed the “I’m Going to Sturgis Widget” and include a picture of themselves with their bike. This widget included full festival details, schedule of events, and video from past highlights. It was embedded on over 8000 blogs, media websites, and social network profiles, and received over 5 million targeted impressions during the 3 month campaign. The two shows collectively drew over 70,000 attendees, and were among the largest concerts that ever took place during the Rally.

SXSW 2008

scottkowens — Mon, 20 Apr 2009 21:23:47 +0000

DoStuff Media was contracted by Dell to provide a comprehensive SXSW 2008 widget. This widget listed over 3000 official and unofficial parties and included audio and video for over 6000 bands. It was used in multiple computer kiosks at Dell-sponsored venues to help festival-goers plan their next move.