Anheuser-Busch wanted to build brand awareness for their Bacardi+ Premixed Cocktails in an effort to develop a nationwide following of loyal customers.
By aligning the product rollout with emerging musical acts and using targeted media + social campaigns, we raised brand awareness and RSVPs for both Bacardi+ Fest and Girl Talk shows. At each event, DoStuff also captured photo and video to broaden event impact through earned media and social sharing.
"Their promo was 5% of our media spend but ended up driving over 60% of our RSVPs for this event...they are a media partner, digital agency, and experiential agency all rolled into one, and on top of everything else they are a pleasure to work with.”
Michael Raspatello, Anheuser-Busch