Goose Island Beer Tastemaker Meet Up Program

  • CLIENT: Anheuser Busch

Challenge

Goose Island came to us with a specific goal: to reach thousands of influential tastemakers across the United States with their craft brews.

Solution

We created a uniquely hyperlocal program for Goose Island. Across the DoStuff network, we held a series of select events specifically designed to reflect the interests and personality of each local tastemaker scene, incorporating Goose Island product throughout every experience. Events included VIP balcony hangs, pirate-ship parties, exclusive venue first-looks, and others.

Results

  • 120 Locally-produced Tastemaker events
  • 9,500 Tastemakers in Attendance
  • 30,000 Beers Consumed

"Working with DoStuff on these tastemaker events is a great experience...I've met tons of people in different industries and network with them organically. These events are so completely unique from other ones I've done. They do a great job getting influential people together and getting Goose Island in their hands."

Amy Afflerbach at Brown Distributing, Anheuser-Busch