Goose Island #HashofTheTitans Twitter Contest

  • CLIENT: Goose Island Beer

Challenge

Having created a dedicated craft beer following, Goose Island wanted to engage with its target audience through an organic social media campaign that people would genuinely enjoy and participate in.

Solution

We created #HASHOFTHETITANS: a local, relevant and multi-day Twitter contest. Across DoStuff markets, we engaged our network of tastemakers to drive tens of thousands of people to tweet answers to pop culture questions. Winners received a curated VIP trip to Lollapalooza Brazil courtesy of Goose Island.

Results

  • Nationally Trending in Top 10 Twitter Hashtags Each Contest Day
  • 29 Million Impressions
  • 5.7 Million Accounts Reached
  • 33,000 Tweets
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