Jack Daniel's Signature Blend Series

  • CLIENT: Jack Daniel's No. 7 Whiskey

Challenge

Jack Daniel’s Whiskey wanted to tie its No.7 brand to a multifaceted event series that married art, music and fantastic whiskey and simultaneously showcased the breadth of the NYC music scene.

Solution

Over the course of a month, doNYC produced a series of 4 unique, music-centric events in venues across Manhattan and Brooklyn that ranged in capacity from 150-1000. To create a “signature blend” of all that makes the NYC music and art scene legendary, we pulled together the best emerging genre-bending talent destined for “classic” status in the city.

Results

  • Total RSVPs: 7,636
  • Attendees: 2,800+
  • Product Consumption: 200 Bottles of Jack Daniel’s
  • Ad Impressions: 175,000
  • Emails Sent: 650,000