Jack Daniel's Summer Fest Guide

  • CLIENT: Jack Daniel's Whiskey

Challenge

There are more than 100 festivals every summer in Chicago, and Jack Daniel's wanted to be associated with all of them without having to sponsor every single one.

Solution

DoStuff built a custom, comprehensive festival guide, featuring Jack Daniel’s branding and aesthetic. We extended Jack Daniel’s association with each individual festival by helping fans decide exactly where they wanted to go over the weekend. We also facilitated ticket giveaways to every festival.

Results

  • 100,000 visits to the Jack Summer Festival Guide
  • Over 30,000 people entered to win passes to festivals