Anheuser-Busch wanted to build brand awareness for their Bacardi+ Premixed Cocktails in an effort to develop a nationwide following of loyal customers.
By aligning the product rollout with emerging musical acts and using targeted media + social campaigns, we raised brand awareness and RSVPs for both Bacardi+ Fest and Girl Talk shows. At each event, DoStuff also captured photo and video to broaden event impact through earned media and social sharing.
"Their promo was 5% of our media spend but ended up driving over 60% of our RSVPs for this event...they are a media partner, digital agency, and experiential agency all rolled into one, and on top of everything else they are a pleasure to work with.”
Michael Raspatello, Anheuser-Busch
Whether you want to work with us on telling your brand's story in our cities or you just want to say hi, please fill out this form and it will reach the appropriate person at DoStuff. We’ll get back to you shortly!