Bud Light Lollapalooza Aftershows Listings
- CLIENT: Anheuser-Busch
Challenge
Bud Light wanted to extend its sponsorship of Lollapalooza beyond the festival itself, and to increase brand engagement among fans.
Solution
DoStuff worked with the festival’s promoter to become the official home for aftershow listings. We created a custom piece of sponsored content where Bud Light could showcase its association with Lollapalooza and provide fans with opportunities to win tickets to all 50 aftershows.
Results
- 500,000 visits to Lollapalooza aftershows content
- Over 40,000 people entered to win tickets to Lollapalooza aftershows
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