Having created a dedicated craft beer following, Goose Island wanted to engage with its target audience through an organic social media campaign that people would genuinely enjoy and participate in.
We created #HASHOFTHETITANS: a local, relevant and multi-day Twitter contest. Across DoStuff markets, we engaged our network of tastemakers to drive tens of thousands of people to tweet answers to pop culture questions. Winners received a curated VIP trip to Lollapalooza Brazil courtesy of Goose Island.
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