Jack Daniel's Summer Fest Guide

  • CLIENT: Jack Daniel's Whiskey

Challenge

There are more than 100 festivals every summer in Chicago, and Jack Daniel's wanted to be associated with all of them without having to sponsor every single one.

Solution

DoStuff built a custom, comprehensive festival guide, featuring Jack Daniel’s branding and aesthetic. We extended Jack Daniel’s association with each individual festival by helping fans decide exactly where they wanted to go over the weekend. We also facilitated ticket giveaways to every festival.

Results

  • 100,000 visits to the Jack Summer Festival Guide
  • Over 30,000 people entered to win passes to festivals
  • Screen Shot 2015-12-23 at 11.48.21 AM (2).png
  • Screen Shot 2015-12-23 at 11.46.56 AM (2).png

Next Case Study

WORK WITH US

Whether you want to work with us on telling your brand's story in our cities or you just want to say hi, please fill out this form and it will reach the appropriate person at DoStuff. We’ll get back to you shortly!