Do816 • Content & Brand Manager

Your job is to make sure that we matter in the market by generating useful, timely and engaging content across Do816’s channels. Whether that’s by adding events to the website, sending daily emails, or engaging with users on Facebook, Twitter, and Instagram, your goal is to make Do816 the best possible resource for answering the question: “What am I going to do tonight?”.

We’re looking for a hyper-organized, detail-oriented all-star who is completely immersed in Kansas City’s cultural landscape. You’ll become the primary voice of an established brand with 100K email subscribers, 13K social followers and 25K monthly visitors -- and you will continually increase engagement across all channels through your effectiveness and wit.

You’ll be able to work from home during COVID-19, and you’ll also be welcome to work from Do816’s office when it reopens. You’ll be supported by DoStuff’s team in Austin, as well as the other brilliant minds at DoStuff cities around the country. This is a full-time, salaried position.

Your core duties are:

  • Writing/sending Do816’s daily emails (example)

    • Maximizing engagement

    • Enforcing the brand

    • Making them as useful as possible to the widest possible audience

    • Masterfully delivering all sold components

  • Overseeing Do816.com

    • Adding events (digital and IRL during the pandemic)

    • Proofreading queues of incoming events

    • Curating daily listings

    • Helping users add events

    • Scouring the internet for events to add

  • Managing Do816’s Facebook, Instagram and Twitter communities.

    • Posting compelling, meaningful, timely content

    • Positioning Do816 as a vital and relevant part of the local community

    • Growing follower counts and page engagements

    • Executing all promised deliverables

    • Staying informed and on the cutting edge of all social media advancements

  • Running Facebook & Instagram Ad campaigns

    • Most frequently optimized for Landing Page Views, Impressions, Video Views

    • Testing and optimizing to maximize performance

    • Managing discretionary social budget to amplify our reach

  • Growing Do816’s audience

    • Increasing engagement on our website, daily emails and social media

    • Partnering with local artists, venues, restaurants, and hotels to build partnership promotions

    • Executing partnership programs like ticket pre-sales and festival flyaways

    • Reporting and analyzing Do816’s audience growth

    • Thinking of things that we haven’t thought of

  • Reporting & Analysis

    • Regularly reporting on all content initiatives: successes, failures, learnings

    • Communicating top-performing pages and other notable trends to the rest of the team

    • Proposing and executing content-related A|B tests

    • Using data to surface opportunities to improve the business

  • Oversee delivery of National Programs

    • You see every new program as an opportunity to do something great, and strive to figure out the best way to leverage partners to deliver results

    • You work with your account manager & content team to understand National Program initiatives, and translate into locally engaging programs that will make an impact, while growing your brand along the way

You are:

  • A Kansas City resident with a strong knowledge of local culture (concerts, happy hours, restaurants, etc).

  • A strong short-form writer with a defined voice.

  • Aware of more local, regional and national bands, artists and comedians than you can possibly name.

  • Detail-oriented. You can spot a typo before all of your friends.

  • Following the BEST people, bands and brands on Facebook, Twitter and Instagram.

  • Funny.

  • Going out regularly (during non-pandemic times) -- to concerts, comedy, events, restaurants, happy hours and more.

  • In love with Kansas.

  • In the flow of Kansas City news and culture.

  • Innovative.

  • Intrinsically motivated. You don’t need someone looking over your shoulder to be productive and efficient.

  • Maintaining social media accounts that would blow us away.

  • Punctual.

  • Really good with email.

  • Regularly reading music and culture websites like Pitchfork, KEXP, Eater and BrooklynVegan.

Bonus points if you:

  • Already use Do816.

  • Are a rad photographer.

  • Have a proven track record of increasing digital audience.

  • Know your way around Google Analytics.

  • Maintain badass social media accounts that we can check out.

  • Use Asana, MailChimp and Facebook Ads Manager.

This is a full-time, salaried position.

Does this sound like you? Email us at jobs@dostuffmedia.com and impress us.