Stella Artois • Joie de LA
Target City: Los Angeles
- Event curation at specific, target non-buy accounts within the market.
- Partnership building with Non-buy accounts.
- Content Creation to integrate Stella Artois into the best things happening in the summer.
Increase Volume in LA target region + secure tap handles and distribution at key non-buy accounts
What We Did
DoLa partnered with Stella Artois to create an integrated experiential driven (and media supported) program to re-engage target accounts and encourage local consumers to celebrate every-day moments with Stella Artois.
Built for locals, DoLA executed a series of turnkey events across the city, plus one big celebration, all following the '"Joie de biere" theme.
- 126 Kegs of Stella Artois consumed over 50 Branded Experiences.
How We Did It
In non-buy accounts, we partnered up all summer long to help produce turnkey events, from bingo nights to sports watch parties, we celebrated summer with Stella Artois in hand.
Social Media & Email
We leveraged our media channels to drive our audience to over 50 turnkey events throughout the summer months. This promotional effort kept Stella Artois aligned with some awesome events during the summer, and pushed volume at non-buy accounts.
Our local city curated content that integrated Stella Artois into the best things to do during Summer in LA. This content served as the ultimate guide for locals to simplify their summer and enjoy Stella Artois.
OTHER CASE STUDIES
WORK WITH US
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