PEARL MAKER’S GUIDE
OUR ROLE
Drive Local Affinity, Campaign Strategy + Execution, Content Creation
THE GOAL
Drive local traffic to custom Makers Guide microsite and curate partnerships with local creators to expand upon local marketing efforts.
WE DELIVERED
We partnered with Pearl to build a branded Maker’s Guide page highlighting local craftsmen who embodied the personality of the Pearl brand. Our program included:
GIVEAWAY
We incorporated a giveaway for a curated art box for increased engagement.
360 media
Promoted program through email, social and display.
Creative
We produced a full suite of creatives using Pearl assets.
Custom guide
We built a branded Makers Guide featuring local artists.
Added value
We increased reach with added value emails and display ads on our site.
1.2M Email Sends
637k Display Impressions
976k Social Impressions
13k Page Views
