Festival Platform

The DoStuff Festival Platform allows a music  festival to easily add community and content, that sell more tickets, to their existing site.

Being from Austin, we cut our festival-supporting teeth on Do512.com with South By South West and Austin City Limits.  After several years of working out the kinks, we started getting calls from:

  • Festivals that wanted to sell more tickets, like: Telluride Film Festival, Lollapalooza, Sturgis Bike Week…
  • Brands that wanted help supporting their sponsorships, like: Dell, Bacardi…

Our most recent festival work, can be seen at 2009.Lollapalooza.com and 2009.ACLfestival.com. You can read what C3 (the producer of these events) thought of our work on their blog.

Some key features and benefits of the DoStuff Festival Platform:

Complete Customization

The look and feel can be customized so that it seamlessly integrates with your existing website.

Easy Management

We host the service on our servers, so there is no technical requirement on your end other than adding a link on your site to the DoStuff powered pages.

Custom Lineups

See the ACL lineup for an example. You will have access to an admin area where you can easily maintain the list of artists playing your event, and your visitors will be able to create a list of who they want to see and share it with their friends.

Artist Discovery

The admin area also allows you to easily integrate audio, video, images, descriptions, etc. for your artists. Give your visitors a chance to learn more, and they are more likely to buy a ticket. Here’s the Beastie Boys

Custom Schedules

See the Lollapalooza schedule for an example. You can easily maintain the show times, stages, and more. Your visitors the ability to easily create their own custom schedule that they can print, share with their friends, add to their personal calendar, or access on a mobile device.

Facebook Connect

Your visitors can choose to login to all of the functionality we provide with their Facebook account.

  • They are more likely to sign up because they don’t need to create a new account just for the festival
  • They are able to see which of their Facebook friends are also interested in the festival, and/or in specific artists that are scheduled to play
  • All of a visitors actions on the site can easily be posted to all of their friends – not only alerting them to your festival, but letting them know that their friend is interested in going.

Analytics and Tracking

We have baked analytics in to every facet of the festival platform.  You’ll be able to easily see the impact we have on user engagement, traffic to your site, and most importantly: Ticket Sales.

Sharing Tools

On every page, users are encouraged to share their custom lineups and schedules with their friends.  These features drive a significant amount of very qualified ticket buyers back to your festival site.

Mobile API

All of the information created on the platform for your festival (artists, schedule, custom lineups, custom schedules, user profiles, etc) are available through our API which allows you to easily synch it with a mobile application for your festival.

…And Always Adding More

We are constantly working to improve the platform. Through testing changes to the user interface, adding features, integrating with new social networks, and more you can be assured that your festival site will never become stale.