Austin Eastciders Community Crafted Ramble

3 City / 3 month Program Leveraging Branded Content, Experience & Media

Challenge

Austin Eastciders wanted to maintain their close connection to the community as they were expanding rapidly into new markets. We sat down with them to think through how we could leverage what we did to help them launch here in Austin - and translate it to NYC, Dallas & San Antonio.

Branded Content

The content took the shape of "Community Crafted". A series where we had local scene leaders (bands, business owners, promoters...) talking about their favorite stuff in each city.

We used articles on our websites & apps for this campaign, but the story could also have been told equally well through video.

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Experiential

We played off the content to create an event series "Eastciders Ramble". All at capacity and hugely successful in getting people excited about (and drinking) Austin Eastciders.

- NYC: Maidaila & High Wasted & Industry City

- Dallas: Medicine Man Revival @ Three Links

- San Antonio: Lonely Horse & More @ Paper Tiger

Media Deliverables

Social Impressions: 2,000,000

Sponsored Emails: 2,000,000

Display Impressions: 1,000,000

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WORK WITH US

Want to hear how we can do something like this for your brand? Give us your info below and we'll be in touch shortly.