Carter Subaru

Carter Subaru x Do206

2017 Scene Partnership - Do206

Connecting millennials to dealerships through meaningful content and experiences.

CHALLENGE

It is increasingly difficult for car manufactures and dealers to actively engage millennials. Carter Subaru wanted a year long, multi-level campaign using branded content, sponsored experiences, and video that put their brand in front of a younger audience and connected the dots between an affordable, reliable car and doing awesome things in Seattle.

SOLUTION

Carter Subaru partnered with Do206 to execute a year long campaign combining site sponsorships, event, sponsorship, branded content, display advertising, social media, and email to engage with younger audiences in Seattle. Through hyper-local engagement in key scenes throughout the city, Do206 is actively creating conversations with millennials around Carter Subaru and the ease of car ownership. Using targeted experiences, social video engagement, and relevant content, Do206 is bridging the gap between dealerships and young people in Seattle.

“LOVED Your Dog’s Day in Paradise Story - just passing along my appreciation for such a fun and informative story! I shared it with my Seattle colleagues.”

--Carol Rogalski, Zebra Partners

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RESULTS

13 Branded Content Pieces with more than 180,000 minutes spent on the content, including dynamic pieces including seasonal guides for Spring, Summer, and Fall; the Guide to the Timber! Outdoor Music Festival, and a Seattle Dog’s Day in Paradise - all encouraging millennials to explore Seattle behind the wheel of a Carter Subaru vehicle.

3mm Targeted Impressions Across Email, Social, Web & Native mobile.

WORK WITH US

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