Pepsi

Pepsi Fire Summer Guides

Austin, Chicago, LA, NYC, & San Francisco

Sponsored Content + Media Campaign = 30% Lift in Purchase Intent

How to Share With Just Friends

How to share with just friends.

Posted by Facebook on Friday, December 5, 2014

Challenge

Summer is one of the most anticipated times of year, and Pepsi celebrated it with a limited-edition soda with a cinnamon kick. They wanted DoStuff to raise awareness of the drink and make it synonymous with the best the Summer had to offer in our 5 largest markets.

Solution

DoStuff worked with Pepsi from June - August to integrate Pepsi Fire into our Summer Guides in Austin, Chicao, NYC, LA & the Bay Area. A combination of pages on our websites, app & social video - resulting in over 750,000 minutes spent with the sponsored content.

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Results

By all accounts a great success - We over-delivered on all the program KPIs and drove a 30% lift in Purchase Intent. Excited to do more with Pepsi!

Media Deliverables

Social Impressions: 15MM

Sponsored Emails: 12MM

Display Impressions: 1.8MM

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WORK WITH US

Want to hear how we can do something like this for your brand? Give us your info below and we'll be in touch shortly.