Jack Daniel's Signature Blend Series

  • CLIENT: Jack Daniel's No. 7 Whiskey

Challenge

Jack Daniel’s Whiskey wanted to tie its No.7 brand to a multifaceted event series that married art, music and fantastic whiskey and simultaneously showcased the breadth of the NYC music scene.

Solution

Over the course of a month, doNYC produced a series of 4 unique, music-centric events in venues across Manhattan and Brooklyn that ranged in capacity from 150-1000. To create a “signature blend” of all that makes the NYC music and art scene legendary, we pulled together the best emerging genre-bending talent destined for “classic” status in the city.

Results

  • Total RSVPs: 7,636
  • Attendees: 2,800+
  • Product Consumption: 200 Bottles of Jack Daniel’s
  • Ad Impressions: 175,000
  • Emails Sent: 650,000

WORK WITH US

Whether you want to become a client, inquire about starting a DoStuff site in your city or you just want to say hi, please fill out this form and it will reach the appropriate person at DoStuff. We’ll get back to you shortly!