Let’s address that subject line.
Was it a stretch to repurpose the lyrics from Earth Wind & Fire’s beloved hit “September” into a subject line about a B2B email? Yes. In fact, many of you are saying it was a CRIME AGAINST earth, wind, and fire. There are people picketing outside our offices at this very moment with signs that say “That pun barely works.” and “You only put emojis at the end because otherwise no one even get it!”
You’re right. It was a mistake, but what’s done is done. There was a time to rewrite the subject line, and that time was before the email had been sent out. We’re all just going to have to learn to live with it.
Thank you for your understanding - goodnight!
…Oh, dear. We still have an entire email to do. Read on for B-B-B-BIG updates on Summer Festivals, Lolla Aftershows with Hollister, Holidays, and DoStuff at the Movies.
Ghoul-tide Cheer
Holidays barrel in surrounded by heaps of shiny debris, we’ve got ways to make brands and events stand out in the tinsel-strewn mess. Our curated Holiday Guides, covering everything from Haunted Houses, Holiday Pop-Ups, to Giftmas Lists, pull in readers who’d rather haunt a dive (as an actual ghost) than wear matching sweaters.
Our Event Ads hustle ticket purchases and RSVPs, while Custom Editorials smoothly incorporate brand visibility. Our co-promoted shindigs slot brands smack in the middle of the fray rather than pasting them onto a leaflet like an unloved sticker. With a 360° promo strategy across social, email, and city-specific sites locals swear by, we connect brands to audiences who live for these moments.
Get your Holiday shopping done early and let’s WRECK the halls together this year.
Holiday Gifting, Elevated—DoMORE for Your Team
Speaking of Holiday shopping, instead of gifting a desk trinket (aka desk trash), this year give employees, clients and partners something they’ll love. DoMORE memberships give access to the best local events year-round, the gift that keeps on giving! Concerts, festivals, food, and weird art pop-ups, all hand-picked to fit their quirky or normie tastes. For a short spell, we’re slashing prices:
- $70 for 1-24 memberships (19% off)
- $65 for 25-49 (24% off)
- $60 for 50+ (30% off)
Give ‘em a year of fun. Or don’t. But then it’s on you. Shop now or reply here to get started!
Summer Events That Happened on Earth
Our Partnerships team tackled Lollapalooza with C3 Presents, offering VIP tickets, a $600 travel credit, and a hotel stay, because some folks need a nudge to ditch their sweat-stained recliners. We pushed custom landing pages, emails, and newsletter placements across our network, hitting 3.6M impressions, 38K engagements, 53K page views, and 16K entries, with 8K opt-ins handed on a platter to C3. The festival stayed on everyone’s radar, and we didn’t even trip over the cables!
For Telluride Jazz Festival, we teamed with SBG Productions to promote VIP passes, lodging, and travel credit, because a mountain town full of saxophone riffs is kind of a niche pitch. In just two weeks, we pulled 7K entries and 4.5K opt-ins, proving we can bring the party to new cities with a production company that’s happy to play ball outside our usual haunts. A solid win for jazz and our knack for showing up where we’re needed.
We partnered with Danny Wimmer Presents for Bourbon & Beyond, offering a 4-day VIP experience with hotel and travel credit across 15 metros. The campaign scored 30K entries and 17.5K opt-ins, the strongest since 2023, with a custom landing page, creative, and copy that was, in a word, SICK. Lineup announcements in Louisville, Nashville, and Indianapolis, leveraging local interest, added 500,000 impressions and 2,000 direct engagements, driving measurable awareness across three regional markets. A summer wrapped without anyone (unconfirmed, probably not true) losing a shoe in the mud.
DoStuff at the Movies?! Yes, REEL-Y!!!!!!!!!!!!!!!!!!!!
If you went to the movies this summer and got there a little early for Superman, The Fantastic Four or any of the other big blockbusters, you may have seen something interesting - yup, DoMORE is being promoted in the preshow at so many movie theaters from sea to shining silver screen.
We launched a partnership with National CineMedia over the summer, and began running some promotional spots for our beloved subscription program featuring User Generated Content from our members as well as a pitchman video featuring our own Chief of Staff, Henri.
This fall, we’ve got a brand new campaign on screens that’s dedicated to getting people off of their couches and out into their cities, partying in your venues and making their lives better by bingeing life instead of TV.
Not a fan of going to the movies? You can still check out our spot for DoMORE Austin, but just know that if you go to the movies in YOUR city there will be a hyperlocalized version of that spot as well… And who knows, more surprises might flicker across national screens before long.
🎶
Ba-dee-ya
Say, DoStuff does remember,
Ba-dee-ya
B2B September,
Ba-dee-ya,
The email is now over yaaaaay!!!!!! 🎶
🌍🌬️🔥