Chicago Handshake Passport x Old Style Beer
OUR ROLE
Event Production/Promotion, Campaign Strategy + Execution, Content Creation
THE GOAL
Increase the local reach of Old Style + Malört’s yearly Chicago Handshake
passport program and drive trial of Old Style at key on-premise accounts.
WE DELIVERED
We partnered with Old Style and Malört to produce physical passports and a party to
drive trial of Old Style. We accomplished our goals by doing the following things:
LANDING PAGE
Created custom area-specific landing page to track completed passports.
360 MEDIA
Promoted passport program through email, social and display.
PASSPORT DISTRIBUTION
Distributed the passports to 15 key accounts across the city.
PHOTO CAPTURE
Photos captured at passport turn-in party.
EVENTS
Produced passport turn-in party with product, food and local band performance.
1.5M Email Sends
600 IRL Attendees
206k Social Impressions
16k Page Views
