Jack Daniel's Texas Originals

WE DELIVERED

Procured historic Music Hill Ranch to throw a concert celebrating the culmination of
our collaborative series, Jack Daniel’s Originals, which supported local artists, and
brought fans closer to the music, putting Jack Daniel’s directly in the spotlight of the
local music scene.

EDITORIAL HUB

Created hub pages to showcase artist campfire performances.

ARTIST PARTNERSHIPS

Collaborated with 3 local artists per market.

CONTENT CAPTURE

Captured photos and created Campfire Sessions recap video.

GIVEAWAYS

Hosted giveaways for a Jack Daniels Music Toolkit & DoMORE membership.

EARNED MEDIA

Amplified content captured by influencers and artists.