LA Apparel Free Item Summer
OUR ROLE
Digital Promotion, Campaign Strategy + Execution, Content Creation
THE GOAL
Reach consumers in all of our metros in the Summer to generate external clicks to LA Apparel promo page for a free item with $40+ purchase.
WE DELIVERED
The goal of reaching consumers nationally was achieved! We did this with email
inclusions in all of our metros featuring Summer messaging to generate clicks and
purchases of LA Apparel products that resulted in $80k+ in attributed sales.
CUSTOM COPY
Created custom promo copy for emails and social posts.
360 MEDIA
Ran sponsored emails, targeted and organic social in 20 metros.
OPTIMIZATION
Worked with LA Apparel team to change creative to boost clicks.
ATTRIBUTION
Generated specific DOSTUFF codes to attribute all associated sales.
ADDED VALUE
Ran additional emails and social posts in all metros as AV.
7.1M Email Sends
20 Media Campaigns
2.9M Social impressions
$80k+ Attributed Sales
