Michelob ULTRA Ski-Cation

WE DELIVERED

We crafted a program welcoming skiers back to the best après ski spots around. Thiscampaign engaged users to visit local bars and restaurants around Northeast skimountains and drives sales of ULTRA at key accounts

MICROSITE

Built custom landing page complete with ski-cation sweeps info.

360 MEDIA

Promoted editorial and sweeps through email, social, and display.

SWEEPSTAKES

Facilitated sweepstakes for the ultimate ski vacation.

CUSTOM EDITORIAL

Highlighted the best places to ski around in the Northeast while also shedding light on key accounts in the area for users to enjoy ULTRA.