Sunnyside Summer Takeover
OUR ROLE
Campaign Strategy + Execution, Content Creation
THE GOAL
Leverage our reach and voice to position Sunnyside Cannabis dispensaries prominently in front of our active audience in Chicago during the summer months.
WE DELIVERED
Effectively drove foot traffic to dispensaries, online sales through targeted promotions and embedded Sunnyside into the Chicago community.
EMAIL CAMPAIGNS
Utilized our custom “Summer Fridaze” email series to encourage our audience to stock up in preparation for their weekend plans.
CONTENT CREATION
Wrote two sponsored editorials that effectively shined a light on Sunnyside by aligning with Chicago’s biggest summer weekends.
GIVEAWAYS
Created buzz and further engagement through big ticket giveaways giving away an ultimate festival season prize pack and a home backyard movie night experience.
4.8k+ Page Views
22.8k+ Giveaway Entries
5.1k+ Total Campaign Clicks
