Goose Island Beer Tastemaker Meet Up Program

  • CLIENT: Anheuser Busch

Challenge

Goose Island came to us with a specific goal: to reach thousands of influential tastemakers across the United States with their craft brews.

Solution

We created a uniquely hyperlocal program for Goose Island. Across the DoStuff network, we held a series of select events specifically designed to reflect the interests and personality of each local tastemaker scene, incorporating Goose Island product throughout every experience. Events included VIP balcony hangs, pirate-ship parties, exclusive venue first-looks, and others.

Results

  • 120 Locally-produced Tastemaker events
  • 9,500 Tastemakers in Attendance
  • 30,000 Beers Consumed

"Working with DoStuff on these tastemaker events is a great experience...I've met tons of people in different industries and network with them organically. These events are so completely unique from other ones I've done. They do a great job getting influential people together and getting Goose Island in their hands."

Amy Afflerbach at Brown Distributing, Anheuser-Busch

WORK WITH US

Whether you want to become a client, inquire about starting a DoStuff site in your city or you just want to say hi, please fill out this form and it will reach the appropriate person at DoStuff. We’ll get back to you shortly!