The Role:
DoStuff is seeking a highly motivated, sales-driven General Manager to lead Do312 by building relationships, increasing sales, and growing our audience. Your core responsibility is to drive revenue by selling advertising and partnerships, building long-term client relationships, and ensuring Do312 hits ambitious revenue targets. You will also oversee audience growth, cultural relevance, and local team management.
The ideal candidate is both a proactive salesperson and a strategic operator—someone who can identify new business opportunities, close deals, and build a strong pipeline, while also ensuring that Do312 remains a vital part of Chicago’s cultural fabric. You’ll be the face of Do312, attending events, building key relationships, and staying ahead of trends to create opportunities for both advertisers and the audience.
What You’ll Do:
As General Manager, you’ll own the growth and success of Do312, with responsibilities spanning four key areas:
1. Revenue Growth & Strategy
Goal: Build long-term partnerships and drive revenue growth while enhancing the Do312 product.
Currently, the top priority is driving revenue. This is accomplished through:
Direct Sales Leadership: Maintain and grow your own book of advertising business by identifying new partners, cultivating relationships, and closing deals.
Compelling Product & Audience Development: Ensure Do312 offers a standout product and audience that enable HQ teams to attract and retain national partners. Ensure DoStuff sold multi-city deals are executed successfully in Chicago.
DoMORE Inventory Expansion: Build and manage a robust inventory of DoMORE inventory offerings, creating new opportunities for growth and engagement.
Innovative Membership Growth Strategies: Drive DoMORE membership growth through creative initiatives beyond paid social, leveraging organic reach, partnerships, and community engagement.
2. Audience Development
Goal: Establish Do312 as the most culturally relevant voice in Chicago.
Develop/maintain an authentic brand voice that resonates with culturally influential audiences and aligns with advertising goals.
Lead the strategy for audience growth across all channels (site, email, social media, and beyond).
Build meaningful partnerships with local tastemakers, venues, and promoters to deepen Do312’s community connections.
Develop/maintain Do312’s presence and relevance through real world events to grow our reputation, audience, and DoMORE membership base.
3. Product & Content
Goal: Curate and promote the most comprehensive, culturally relevant guide to Chicago’s best events, integrating DoMORE membership offerings to enhance audience engagement and exclusive access.
Content Strategy Leadership: Develop and implement a forward-thinking content strategy that positions Do312 as the definitive source for Chicago’s event scene. Ensure all content is accurate, timely, and reflects the city’s vibrant culture.
Team Oversight: Manage the Content Manager, interns, and additional staff, providing guidance to maintain a robust editorial calendar and a cohesive editorial voice.
Content Innovation: Identify opportunities to expand content offerings, including exclusive guides, event partnerships, and curated experiences that resonate with the audience and enhance user engagement.
Data-Driven Optimization: Utilize analytics and KPI reports to assess content performance, identifying trends and areas for improvement to maximize audience growth and retention.
Collaborative Efforts: Ensure content aligns with advertising goals and contributes to revenue growth.
4. Operations & Leadership
Goal: Build an efficient, high-performing business while cultivating a collaborative and positive team environment.
Strategy: Achieve ambitious yet realistic audience and revenue targets in line with DoStuff’s overall vision, ensuring all efforts are aligned with growth objectives.
Performance Metrics: Analyze key performance indicators across revenue, audience, and operations to guide strategic decision-making, track progress, and adjust tactics as needed.
Team Leadership: Hire, train, and manage the Do312 team with a focus on collaboration, accountability, and high performance. Regularly provide mentorship, feedback, and opportunities for professional development.
Efficient Operations Management: Streamline workflows, implement best practices, and foster a culture of continuous improvement to ensure the team operates at its full potential.
Positive Team Culture: Build and maintain an inspiring, inclusive work environment where team members feel valued, supported, and motivated to deliver exceptional results.
Collaborate with DoStuff HQ: Adhere to national policies, working with HQ, being flexible for added responsibilities, etc.
About You:
You’re a creative thinker and natural leader with a deep passion for Chicago’s cultural scene and a track record of delivering results.
Entrepreneurial: You thrive in a fast-paced environment and love building things from the ground up.
Strategic: You can see the big picture and execute on the details to get there.
Creative Storyteller: You have a knack for creating compelling narratives that resonate with audiences and partners.
Community-Minded: You’re deeply connected to Chicago’s cultural and creative ecosystem.
Data-Savvy: You’re comfortable using analytics tools to measure success and identify opportunities.
Team Leader: You know how to motivate and manage people to do their best work.
About DoStuff:
DoStuff’s mission is to get people to attend more live events in their city, fostering happiness and vibrant local entertainment scenes.
We're committed to driving success for our users, our partners, and ourselves. Our values - ownership, trust, optimism, curiosity, enjoyment, and a touch of craziness – fuel our ambition to become the largest driver of event attendees in the world. We believe in seeing challenges and tackling them head-on, never giving up, and working together to build innovative solutions.
DoStuff runs 22 local event guides (DoNYC, Do312, DoLA, etc.) and a Ticket Membership that drives millions of event attendees a year. Our local teams make us a trusted part of the local scene, and our tech platform ensures we’re introducing people to the best stuff to do.
Our local teams bring authenticity and cultural relevance to everything we do, powered by a shared vision to make DoStuff the largest driver of event attendance in the world.
Interested? Send your resume to jobs@dostuffmedia.com and tell us why you’d be the perfect fit for the role.