NEW STUFF FROM DoStuff

Howdy,

That’s short for “How do ye?”, a phrase commonly used in 16th century England. You probably did not know that. You’re going to learn a lot of other stuff from this newsletter, but none of the rest of it will concern the antiquated etymology of greetings.

INSTEAD, we’re going to tell you about the cool stuff we’ve been up to since the last newsletter - our latest work and exceptional partnerships, what our 2 million-strong subscriber list is looking forward to from us this year, insights about the live event industry, and how each local team is planning for live events in 2024.

Houston and Philadelphia are up, running, and thriving.

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Do713 & Do215 are LIVE, and our audiences are growing at a rate we feel comfortable bragging about. Our total reach is 110k+ in Houston and 85k+ in the more recently deployed Philadelphia. 713 Day made the newstwice, and we partnered/partied all over Houston to celebrate it.

Philly’s day in the sun was no less exciting, as 215 Day gave our audience the opportunity to win big with an Atlantic City Getaway, a Goodbye Winter Sweepstakes, and no shortage of ways to celebrate the unofficially official holiday. Do215 also found time to collaborate with Cirque Du Soleil, Barnes Foundation, and WXPN/World Cafe Live.

Gay DoStuff Sites continue to triumph across major markets.

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We’re happy to report that DoNYC and DoLA have joined Do312 in our push for queer-inclusive events and content. Green-thumbed members of our NYC, LA, & CHI audience flocked to Plant Daddy, a sweepstakes with West Elm and the Manscapers from the Bravo TV show Backyard Envy. Meanwhile, a different kind of green thumb attracted users to our Gay Stoner campaign in all three metros.

With an audience of 50K+ across properties and a 50% open rate on weekly newsletters, our Gay DoStuff Sites have a loyal following that’s growing bigger by the day. Speaking of which, we’re now offering Hybrid Packages running on our Main and Gay sites to get your event double the exposure. Yap with us at advertise@dostuffmedia.com for more info.

We’re turning ‘happy hours’ into actual happy hours.

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So we asked ourselves, “How do we turn happy hours into happier hours?” The answer was so clear we weren’t sure why we had even asked it: complimentary drinks for guests, ticket giveaways, DJs, a photographer, and free trials to DoMORE (our ticketing membership product). Did people love it? Yep, they sure did.

Every single one of our partner venues has seen increased foot traffic and amplified promotion for existing events and happy hours.

As you can tell from being at the bottom of this email, you have reached the end of this particular newsletter. We have no more updates for you today, but if you wait patiently, we will send another in the near future.