Austin Eastciders wanted to maintain their close connection to the community as they were expanding rapidly into new markets. We sat down with them to think through how we could leverage what we did to help them launch here in Austin - and translate it to NYC, Dallas & San Antonio.

The content took the shape of "Community Crafted". A series where we had local scene leaders (bands, business owners, promoters...) talking about their favorite stuff in each city.

We used articles on our websites & apps for this campaign, but the story could also have been told equally well through video.