Goose Island Brewing Co. • 312 Week

Target Markets: Chicago

Campaign Objectives

    • Leverage an ongoing music series to reaffirm Goose Island's place as the go-to beer within the greater Chicago music scene
    • Provide local sales team with actionable and incremental opportunities to push Goose Island agenda on premise

What We Did

  • Responsible for Series awareness & individual event promotion, ticket giveaways, and data capture within Chicago entertainment scenes
  • Endorsements through custom content and social messaging to encourage affinity and trial of Goose Island at music events in Chicago
  • Development and ongoing maintenance of Branded content hub and unique event pages hosting series content
  • Content capture on-site at select events

RESULTS

$100,000

Goose Island Beer purchased

2,700

Hours spent on Branded Content

9,000+

Total Attendance across 18 activations

How We Did It

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Branded Content

Celebrating great establishments in Chicago. For a full week leading up to 312 Day, all in one place.

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Social Media

We leveraged our Do312 voice to endorse and promote our 18 events happening around the city.

Localized Experiences

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