Goose Island Brewing Co. • 312 Week
Target Markets: Chicago
- Content curation that helped build awareness of Goose Island’s 312 Day, and 312week.
- Event Promotion that drove locals out to events throughout the week leading up to 312 Day.
- Custom event curation and production throughout 312week to help increase trial of Goose Island’s flagship brews.
To provide increase awareness of Goose Island’s 312 Day celebration through a week of Customized Chicago-centric experiences.
Drive volume of flagship brands brewed by Goose Island Brewing.
What We Did
The Chicago classic beer, Goose Island, created their own made up holiday, 312 Day for all beer fans to celebrate.
Together, Do312, Dentsu and Goose Island Brewery produced a week-long campaign consisting of over 18 activations throughout iconic Chicago locations to generate awareness to their new found holiday. Our local team crafted a digital footprint that included a custom microsite housing all information about 312 Week. Consumers created a stronger bond with the 312 brand. Celebrating the city, the people of Chicago, and a made-up holiday with some great beer!
Goose Island Beer purchased
Hours spent on Branded Content
Total Attendance across 18 activations
How We Did It
Celebrating great establishments in Chicago. For a full week leading up to 312 Day, all in one place.
We leveraged our Do312 voice to endorse and promote our 18 events happening around the city.
OTHER CASE STUDIES
WORK WITH US
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