Stella Artois Needed More Volume at On-Premise Accounts
Target City: Los Angeles
What We Did
- Stella gave us a list of non-buy accounts they wanted to work with
- We selected 50 events at these accounts that our audience would love and added them to our 2018 DoLA Guide To Summer, creating a large media campaign that put Stella at the center of summer for all of LA
- This led to rooms at full capacity, very happy accounts, and high volume for Stella beyond the summer season and campaign wrap.
RESULTS
- 25 non-buy accounts secured
How We Did It
Localized Experiences
In non-buy accounts, we partnered up all summer long to help produce turnkey events, from bingo nights to sports watch parties, we celebrated summer with Stella Artois in hand.
Social Media & Email
We leveraged our media channels to drive our audience to over 50 turnkey events throughout the summer months. This promotional effort kept Stella Artois aligned with some awesome events during the summer, and pushed volume at non-buy accounts.
Branded Content
Our local city curated content that integrated Stella Artois into the best things to do during Summer in LA. This content served as the ultimate guide for locals to simplify their summer and enjoy Stella Artois.
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