Welcome to 2025.

This post is a little different than our usual content. It is, as an equinologist might be all too excited to say, “a horse of a different stripe.” As is immediately apparent, the logo says DidStuff, which is not the tense we typically deal in.

What’s up with that? Are we implementing some sort of poorly thought-out pivot into becoming a company that solely promotes events that have already happened…?

Nah. We’re simply using this time to recap the big-picture stuff of our 2024. We did some great work, and before we march any further into 2025, we’d like to tell you about it.

An equinologist is a person who studies horses.

Here's what we've been up to:

We have important news for you, and we’re delivering it to you via a letter. One might even call it a ‘newsletter,’ for that is indeed what it is. Within this ‘newsletter,’ you will find some high-level updates on what we (DoStuff) have been up to lately. So please, allow us to put our mouths up to your ear and whisper the latest secrets of our business to you.

Here's what we've been up to:

NEW WAYS TO MARKET YOUR EVENTS!

We’ve been cookin’ up some upgraded offers, and it's smelling good. Kinda like fresh garlic with olive oil at a low simmer… except they are marketing packages to promote YOU. To put an end to that analogy, we’ve expanded our offerings to include high-impact deliverables to get your brand and events front and center with our audience and help sell the s*@t out of tickets to your events! A few of these upgrades include:

Go Team Go. The unofficial new rallying cry of our team as we cheer each other on from the confines of our home.

This is not simply a post of expression. This is a post about WHY DoStuff. Whether you’re an artist or a brand mucking your way around COVID-19. Whether you work with us right now or not. Why DoStuff. I hope you'll entertain us and read.

We want people to know: We’re still here. The business, the audience, and all of the people on our team. The impending pivot from my last post has happened and not only are we still standing - from an audience and engagement perspective, we’re thriving. We're continuing to drive action. Albeit a different kind of action than we'd ever imagined. We don’t know what the next few months will bring but we know that right now there is nothing more important than continuing to use our voice to bring people together in a circumstance where that can feel nearly impossible.

I vaguely remember a few weeks ago writing a post of our intent to fight. It feels like years have passed within the span of days. I’m sure this is no different than most everyone out there.

Rather. We ain't going down. PERIOD.

Hi Y’all - Kristin here with DoStuff. I’m the COO and founding employee.

In case you don’t know, we’re an Austin-based national media company with localized properties solely focused on helping our audience get out into their communities and have great experiences, rinse and repeat. We make our money (through ad spends) by filling the rooms of all the wonderful business owners throwing events, as well as connecting brands looking to engage a captive local audience at scale by creating meaningful content and experience. For perspective, we drove $2.1 billion to local venues in 2019 through 43 million attendees. Wowza!

Welp. Fast forward to March 18, 2020. Within a matter of days our world (literally the whole thing and also our tiny little DoStuff world) has changed dramatically. We were one of the ones that got hit, and we got hit hard. All of the businesses we deeply care about and also rely on have had to shutter. It’s awful. I’m personally a tiny peon in the bigger picture but decided in an attempt to maintain my sanity and champion the absolutely phenomenal team & community around me, I’d start using my nights in to share what’s happening in the world of DoStuff as we scramble to fight the good fight, stay alive for one more day, and support the communities that have supported us back for the past 12 years.

Help the artists originally scheduled to play SX2020! In light of the festival's cancellation, they need our support now more than ever.

You can help them out by buying some merch, promoting their work -- and, if you feel comfortable doing so -- by going out to see them live. Just remember to wash your hands and follow all recommendations by local health officials.

To help find these artists’ upcoming shows in your market, we’ve created a guide to every show featuring one or more artists originally scheduled to play SX2020 in each of DoStuff's cities:

• Austin

• Boston

• Chicago

• Dallas

• Denver & Boulder

• Indianapolis

• Kansas City & Lawrence

• Louisville

• Los Angeles

  more

DoStuff is looking for our newest team member to work with our Business Development & Marketing teams to identify opportunities and create quality programs that are a win win for both DoStuff and our clients.

This role is perfect for someone with a couple years experience in a related field looking to grow within an organization from the ground up. Interested in applying or know someone who might be? Let's talk.

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