Jack Daniel's Signature Blend Series

  • CLIENT: Jack Daniel's No. 7 Whiskey


Jack Daniel’s Whiskey wanted to tie its No.7 brand to a multifaceted event series that married art, music and fantastic whiskey and simultaneously showcased the breadth of the NYC music scene.


Over the course of a month, doNYC produced a series of 4 unique, music-centric events in venues across Manhattan and Brooklyn that ranged in capacity from 150-1000. To create a “signature blend” of all that makes the NYC music and art scene legendary, we pulled together the best emerging genre-bending talent destined for “classic” status in the city.


  • Total RSVPs: 7,636
  • Attendees: 2,800+
  • Product Consumption: 200 Bottles of Jack Daniel’s
  • Ad Impressions: 175,000
  • Emails Sent: 650,000


Whether you want to work with us on telling your brand's story in our cities or you just want to say hi, please fill out this form and it will reach the appropriate person at DoStuff. We’ll get back to you shortly!